The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. Known in China as Chunwan, this annual event beautifully marries innovation with tradition, captivating audiences across the Chinese mainland and around the world.
On January 22, the gala completed its fourth rehearsal, solidifying its lineup of performances and technical elements. Embracing cutting-edge AR and VR technology, the show promises an immersive experience, blending classic acts like songs, dances, skits, and crosstalk with interactive elements. This fusion aims to engage audiences and attract a broader viewership, particularly among younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the design incorporates intricate details such as spiral patterns from a gilded silver \"Ruyi\" discovered in northwest China's Shaanxi Famen Temple, representing prosperity. The mascot's body features interwoven vines symbolizing vitality and is adorned with flowers like begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
By blending tradition with technology, the 2025 CMG Spring Festival Gala showcases the dynamic evolution of cultural festivities, highlighting China's rich heritage while embracing modern advancements.
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2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com