The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. This annual event, known as Chunwan in China, is renowned for its rich cultural significance, combining innovation with tradition to captivate audiences both in China and around the world.
On January 22, the gala completed its fourth rehearsal, finalizing its lineup of performances and technical elements. This year's show promises an immersive experience with cutting-edge AR and VR technology. By blending classic acts like songs, dances, skits, and crosstalk with interactive elements, the gala aims to engage audiences and attract a broader audience, particularly younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the design incorporates intricate details like the spiral patterns from a gilded silver \"Ruyi\" discovered in northwest China's Shaanxi's Famen Temple, representing prosperity. The mascot's body features interwoven vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. The thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
As the CMG Spring Festival Gala approaches, anticipation builds for an event that not only showcases China's rich cultural heritage but also embraces technological advancements. By harmoniously blending tradition with innovation, the gala embodies the spirit of the New Year celebrations, offering a feast for the senses that resonates with audiences of all ages.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
