2025 CMG Spring Festival Gala: Blending Tradition with Technology

The 2025 China Media Group (CMG) Spring Festival Gala is gearing up to dazzle audiences worldwide as it enters its final rehearsal phase. Known in China as Chunwan, this annual extravaganza has become an integral part of Lunar New Year celebrations, blending cherished traditions with modern innovation.

On January 22, the gala completed its fourth and final rehearsal, finalizing a lineup that promises to captivate viewers of all ages. This year's show leverages cutting-edge augmented reality (AR) and virtual reality (VR) technologies to create an immersive experience like never before. Classic performances of songs, dances, skits, and crosstalk are infused with interactive elements, aiming to engage audiences and particularly appeal to younger generations.

A highlight of the 2025 gala is the introduction of its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot's design is rich with intricate details. The spiral patterns adorning Si Sheng Sheng are derived from a gilded silver Ruyi—a ceremonial scepter symbolizing prosperity—unearthed from the Famen Temple in Shaanxi province. The snake's body features interwoven vines representing vitality and is embellished with flowers such as begonia, magnolia, and peony, crafted using exquisite filigree techniques. This thoughtful design weaves together heritage and artistry, encapsulating the festive spirit of the Spring Festival.

The 2025 CMG Spring Festival Gala not only celebrates the Lunar New Year but also showcases China's cultural richness and technological advancements. By harmoniously blending time-honored traditions with state-of-the-art technology, the gala reflects a society that honors its past while embracing the future. Audiences around the globe can look forward to a spectacular event that resonates with both nostalgia and innovation.

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