The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. Known for its rich cultural significance, this annual event, or Chunwan in China, combines innovation with tradition, captivating audiences in both China and around the world.
On January 22, the gala completed its fourth rehearsal, finalizing its lineup of performances and technical elements. Incorporating cutting-edge AR and VR technology, the show promises an immersive experience, blending classic acts like songs, dances, skits, and crosstalk with interactive elements designed to engage audiences and attract a broader viewership, particularly among younger generations.
Enhancing the festive atmosphere, the gala unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the design features intricate details such as spiral patterns from a gilded silver \"Ruyi\" discovered in northwest China's Shaanxi's Famen Temple, representing prosperity. The mascot's body is adorned with interwoven vines symbolizing vitality and embellished with flowers like begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
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2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
