The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, is entering its final rehearsal phase, promising a spectacular fusion of tradition and technology. Known in China as Chunwan, this annual event holds immense cultural significance, captivating audiences both domestically and internationally with its innovative approach to age-old customs.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and cutting-edge technical elements. This year's show harnesses advanced AR and VR technologies to create an immersive experience, seamlessly blending classic acts such as songs, dances, skits, and crosstalk with interactive elements. The incorporation of these technologies aims to engage viewers on a new level, particularly appealing to younger generations and a broader global audience.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng\", a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the mascot's design features intricate details like spiral patterns from a gilded silver Ruyi scepter discovered in northwest China's Shaanxi's Famen Temple, a symbol of prosperity. The snake's body is adorned with interwoven vines representing vitality and embellished with flowers such as begonia, magnolia, and peony, all crafted using exquisite filigree techniques. This thoughtful design beautifully blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
As the gala approaches, anticipation builds for an event that not only honors Chinese traditions but also showcases the country's commitment to innovation. The 2025 CMG Spring Festival Gala is set to deliver a memorable experience that resonates with people around the world, reflecting the dynamic and evolving landscape of contemporary Chinese culture.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
