The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, is set to captivate audiences once again as it enters its final rehearsal phase. Renowned as Chunwan in China, this annual extravaganza seamlessly weaves tradition with modern innovation, drawing viewers from across the globe.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. This year's gala is poised to offer an immersive experience through the integration of cutting-edge augmented reality (AR) and virtual reality (VR) technologies. Classic performances of songs, dances, skits, and crosstalk are enhanced with interactive elements designed to engage audiences, particularly attracting younger generations.
Adding to the festive spirit, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Rooted in traditional Chinese culture, the mascot's design features intricate details inspired by the spiral patterns of a gilded silver \"Ruyi\" unearthed from Famen Temple in northwest China's Shaanxi Province, a symbol of prosperity. The snake's body intertwines vines representing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted using exquisite filigree techniques. This thoughtful design beautifully merges heritage with artistry, encapsulating the celebratory essence of the Spring Festival.
The CMG Spring Festival Gala has long been a unifying event, bringing together families and communities to celebrate the lunar new year. By embracing advanced technologies and innovative performances, the 2025 gala aims to honor longstanding traditions while also resonating with contemporary audiences, both within the Chinese mainland and internationally.
As anticipation builds, viewers worldwide eagerly await the gala's broadcast, marking the beginning of the Year of the Snake with joy, unity, and a fresh perspective on cherished cultural festivities.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
