The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Lunar New Year celebrations, is poised to captivate audiences with a harmonious blend of tradition and cutting-edge technology. As the most-watched annual television event in the Chinese mainland, the gala, known locally as Chunwan, has entered its final rehearsal phase, promising an unforgettable experience for viewers both at home and abroad.
On January 22, the gala concluded its fourth rehearsal, solidifying an impressive lineup of performances and technical enhancements. This year's show embraces innovative technologies such as augmented reality (AR) and virtual reality (VR), offering an immersive viewing experience that brings the festivities to life like never before. Classic acts including songs, dances, comedic skits, and crosstalk will be enriched with interactive elements designed to engage audiences and resonate with younger generations.
A highlight of the 2025 gala is the introduction of its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the mascot's design incorporates intricate details from historical artifacts. Notably, the spiral patterns adorning Si Sheng Sheng are derived from a gilded silver Ruyi scepter discovered in Shaanxi's Famen Temple, representing prosperity and good fortune.
Si Sheng Sheng's dynamic form features interwoven vines, symbolizing vitality and growth, while being adorned with an array of flowers such as begonia, magnolia, and peony. These elements are crafted using exquisite filigree techniques, showcasing the depth of Chinese artistry. The thoughtful design not only pays homage to cultural heritage but also encapsulates the joyous and celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala continues to be a significant cultural event that unites families and communities, both within the Chinese mainland and across the globe. By fusing time-honored traditions with modern technology, the 2025 gala aims to deliver a memorable spectacle that honors the past while embracing the future. As anticipation builds, audiences eagerly await an evening of entertainment that celebrates the richness of Chinese culture and the shared hopes for the coming year.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
