2025_CMG_Spring_Festival_Gala__A_Fusion_of_Tradition_and_Technology

2025 CMG Spring Festival Gala: A Fusion of Tradition and Technology

The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. Known as Chunwan in China, this annual event combines innovation with tradition, captivating audiences both in the Chinese mainland and around the world.

On January 22, the gala completed its fourth rehearsal, finalizing its lineup of performances and technical elements. With cutting-edge AR and VR technology, the show promises an immersive experience. Classic acts such as songs, dances, skits, and crosstalk will be enhanced with interactive elements, aiming to engage viewers and appeal to younger generations.

Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the design incorporates intricate details like the spiral patterns from a gilded silver \"Ruyi\" discovered in northwest China's Shaanxi's Famen Temple, representing prosperity. The mascot's body features interwoven vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.

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