As Chinese communities around the globe prepare to welcome the Year of the Snake on January 29, 2025, China Media Group (CMG) has unveiled the official logo and mascot for this year's Spring Festival Gala. The mascot, affectionately named Si Shengsheng, embodies the spirit of the upcoming lunar year under the theme \"Year of the Snake, Keep Your Spirits Awake.\"
The Spring Festival Gala, a cherished annual variety show that has graced television screens on Lunar New Year's Eve for over four decades, holds a special place in the hearts of millions. This year's introduction of Si Shengsheng is set to add a fresh and dynamic element to the festivities, capturing the vibrancy and resilience associated with the snake in Chinese culture.
Si Shengsheng, designed to resonate with audiences of all ages, symbolizes wisdom, agility, and the pursuit of continuous growth—attributes traditionally linked to the snake zodiac. The mascot's name, with \"Si\" meaning snake in Chinese, reflects a playful yet profound connection to cultural heritage.
CMG's unveiling of the mascot and the accompanying logo signifies a blend of tradition and modernity, aiming to unite global audiences in a shared celebration. The theme \"Keep Your Spirits Awake\" serves as an encouragement for people to remain positive and forward-looking as they embrace the new lunar year.
With the anticipation building, the 2025 Spring Festival Gala promises a showcase of spectacular performances, including music, dance, comedy, and dramatic arts, highlighting the richness of Chinese culture and the unity of its people worldwide. Si Shengsheng is expected to feature prominently throughout the event, bringing joy and inspiration to viewers both in China and across the international community.
Reference(s):
cgtn.com
