Around the world, Chinese communities are preparing to usher in the Year of the Snake on January 29, 2025. In anticipation of this auspicious occasion, China Media Group (CMG) has unveiled the logo and official mascot for its latest Spring Festival Gala—a beloved annual variety show that has been airing on Lunar New Year’s Eve for over four decades.
The mascot, named Si Shengsheng, is a charming snake character that embodies the theme of this year’s gala: ‘Year of the Snake, Keep Your Spirits Awake.’ The design draws inspiration from traditional Chinese culture, incorporating elements that symbolize wisdom, agility, and renewal—qualities often associated with the snake in Chinese mythology.
The unveiling of Si Shengsheng has sparked excitement among global audiences, with many expressing anticipation for the cultural performances and artistic showcases planned for this year’s gala. “The Spring Festival Gala is a cherished tradition that brings families together,” said Li Wei, a resident of Beijing. “Si Shengsheng represents the spirit of the New Year, and we’re eager to celebrate.”
CMG’s Spring Festival Gala is known for its spectacular presentations, featuring a blend of music, dance, comedy, and acrobatics that highlight the richness of Chinese heritage. The incorporation of Si Shengsheng as the gala’s mascot aims to connect traditional values with contemporary artistry, appealing to both domestic and international viewers.
As the Year of the Snake approaches, the gala promises to offer a vibrant celebration that honors China’s cultural legacy while promoting unity and goodwill among people around the world.
Reference(s):
cgtn.com
