As Chinese communities worldwide prepare to welcome the Year of the Snake on January 29, 2025, China Media Group (CMG) has unveiled a new logo and official mascot for its annual Spring Festival Gala. The mascot, named Si Shengsheng, is central to this year's theme: \"Year of the Snake, Keep Your Spirits Awake.\"
The Spring Festival Gala, a cherished tradition airing on Lunar New Year's Eve for over four decades, brings together performances that celebrate Chinese culture and heritage. This year's introduction of Si Shengsheng adds a new dimension to the festivities, with the mascot symbolizing the energy and spirit of the Year of the Snake.
The theme \"Year of the Snake, Keep Your Spirits Awake\" reflects a message of vitality and optimism for the coming year. By unveiling Si Shengsheng, CMG aims to inspire audiences and highlight the unique aspects of Chinese culture associated with the snake zodiac sign.
Anticipation is building as viewers around the globe look forward to the gala, which promises to deliver an evening of entertainment and cultural celebration. The inclusion of the new mascot is set to make this year's event particularly special, uniting communities in a shared appreciation of tradition and the promise of the new year.
Reference(s):
cgtn.com
