Chinese communities worldwide are preparing to welcome the Year of the Snake on January 29, 2025. In anticipation of the festivities, China Media Group (CMG) has unveiled the official logo and mascot for its annual Spring Festival Gala, a beloved variety show that has been airing on Chinese New Year's Eve for over four decades.
This year's theme, \"Year of the Snake, Keep your Spirits Awake\", is embodied by the charming mascot, Si Shengsheng. The logo featuring Si Shengsheng captures the essence of Chinese culture and tradition, aiming to inspire audiences around the globe.
Si Shengsheng, the official mascot, is set to become a symbol of this year's gala, representing the vitality and wisdom associated with the snake in Chinese culture. The mascot's design draws inspiration from traditional Chinese art, showcasing intricate patterns and vibrant colors that reflect the festive spirit.
The Spring Festival Gala, broadcast by CMG, holds a special place in the hearts of millions, marking a time of reunion and celebration. With Si Shengsheng leading the way, this year's gala promises to bring joy and cultural richness to audiences both in China and around the world.
As communities prepare for the upcoming Lunar New Year, the unveiling of the logo and mascot has generated excitement and anticipation. The theme \"Year of the Snake, Keep your Spirits Awake\" encourages people to embrace the new year with enthusiasm and resilience.
Reference(s):
cgtn.com
