Chinese communities around the world are preparing to usher in the Year of the Snake on January 29, 2025. Adding to the festive spirit, China Media Group (CMG) has unveiled the official logo and mascot for this year's Spring Festival Gala, an annual variety show that has been a cornerstone of Lunar New Year's Eve celebrations for over four decades.
The newly introduced mascot, named \"Si Shengsheng,\" embodies the theme of this year's gala, \"Year of the Snake, Keep Your Spirits Awake.\" Si Shengsheng, inspired by Chinese culture and folklore, is designed to resonate with audiences by symbolizing wisdom, agility, and renewal—qualities traditionally associated with the snake in Chinese astrology.
The mascot's name, \"Si Shengsheng,\" is a playful combination of the Chinese character \"Si\" (丝), meaning \"silk,\" and \"Shengsheng\" (生生), signifying \"vitality\" or \"endless life.\" This reflects the continuous flow of positive energy and the weaving of traditions that the gala aims to celebrate and promote.
The logo features Si Shengsheng amidst dynamic patterns and vibrant colors that represent prosperity and good fortune. CMG officials stated that the design integrates modern artistic elements with classic Chinese motifs, aiming to create a visual feast that honors heritage while embracing innovation.
As anticipation builds for the gala, viewers can look forward to a spectacular showcase of performances that highlight the richness of Chinese culture. The program is expected to include musical acts, dance performances, comedy sketches, and acrobatic displays, bringing together talents from across the nation and abroad.
The Spring Festival Gala holds a special place in the hearts of Chinese people worldwide, serving as a unifying event that bridges generations and geographies. With the introduction of Si Shengsheng, CMG hopes to ignite enthusiasm and keep spirits high as families come together to celebrate the Lunar New Year.
Reference(s):
cgtn.com
