Around the world, Chinese communities are preparing to usher in the Year of the Snake on January 29, 2025. In anticipation of the Lunar New Year celebrations, China Media Group (CMG) has unveiled the official logo and mascot for its annual Spring Festival Gala, a variety show that has been a staple of Lunar New Year's Eve for over four decades.
The mascot, named Si Shengsheng, embodies this year's theme: \"Year of the Snake, Keep your Spirits Awake.\" With its vibrant design and cultural symbolism, Si Shengsheng is expected to resonate with audiences both in China and across the globe, reflecting the rich traditions and modern aspirations of Chinese society.
The Spring Festival Gala, produced by CMG, is one of the most-watched television events worldwide, bringing together performances that celebrate Chinese culture, from music and dance to comedy and acrobatics. The introduction of Si Shengsheng aims to add a fresh and engaging element to the festivities, appealing to viewers of all ages.
\"The Year of the Snake symbolizes wisdom, grace, and rejuvenation,\" a CMG spokesperson said. \"Through Si Shengsheng, we hope to inspire people to embrace the new year with optimism and vitality.\"
As Chinese communities worldwide prepare for the Lunar New Year, the unveiling of Si Shengsheng sets the stage for a joyful and spirited celebration. The Spring Festival Gala will air on Lunar New Year's Eve, offering a night of entertainment that bridges tradition and innovation.
Reference(s):
cgtn.com
