As Chinese communities worldwide prepare to welcome the Year of the Snake on January 29, 2025, China Media Group (CMG) has unveiled its highly anticipated logo and mascot for the upcoming Spring Festival Gala. The annual variety show, a staple of Lunar New Year's Eve celebrations for over four decades, introduces \"Si Shengsheng\" as the official mascot for this year's festivities.
The captivating mascot, Si Shengsheng, embodies the spirit of the snake—steeped in Chinese culture as a symbol of wisdom, flexibility, and regeneration. With the theme \"Year of the Snake, Keep your Spirits Awake,\" CMG aims to inspire audiences to embrace renewal and vitality in the coming year.
\"Si Shengsheng represents the enduring resilience and adaptability of our people,\" said a CMG spokesperson during the unveiling ceremony. \"We hope this mascot will resonate with audiences both domestically and internationally, bringing joy and unity as we celebrate the Lunar New Year together.\"
The Spring Festival Gala has long been a cultural touchstone, broadcasting a blend of traditional performances and contemporary entertainment to millions of viewers across the globe. This year's program promises to be a vibrant showcase of Chinese heritage, featuring renowned artists, acrobatic displays, and musical performances that highlight the rich tapestry of China's diverse regions.
Global audiences, business professionals, academics, and the Asian diaspora eagerly anticipate the Gala as an opportunity to connect with Chinese culture and traditions. Travelers and cultural enthusiasts are also drawn to the event's celebration of heritage, offering insights into the customs that shape Asia's influential role in global affairs.
As anticipation builds, CMG encourages everyone to join in the festivities. \"Whether you are with family or friends, near or far, we invite you to share in the spirit of the Spring Festival,\" the spokesperson added. \"Let Si Shengsheng be a reminder to embrace the future with energy and optimism.\"
The 2025 Spring Festival Gala will air on Lunar New Year's Eve, bringing together viewers from around the world in a shared celebration of the Year of the Snake.
Reference(s):
cgtn.com