Around the world, Chinese communities are preparing to usher in the Year of the Snake on January 29, 2025. In anticipation of the celebrations, China Media Group (CMG) has unveiled the official logo and mascot for its renowned Spring Festival Gala.
Si Shengsheng, the charming new mascot, embodies the spirit of the snake in Chinese culture. With the theme \"Year of the Snake, Keep your Spirits Awake,\" this year's gala promises to captivate audiences with a blend of tradition and innovation.
CMG's Spring Festival Gala is an annual variety show that has been a staple of Lunar New Year's Eve for over four decades. It features a diverse array of performances, including music, dance, comedy, and acrobatics, showcasing the richness of Chinese culture.
The unveiling of Si Shengsheng not only marks the beginning of the New Year festivities but also highlights the global significance of the Spring Festival. As people around the world come together to celebrate, the gala serves as a cultural bridge connecting Chinese communities and those interested in Asia's vibrant traditions.
With its engaging programming and the introduction of Si Shengsheng, the 2025 Spring Festival Gala aims to inspire viewers to embrace the new year with enthusiasm and resilience. As the saying goes, \"Keep your spirits awake,\" and welcome the Year of the Snake with open hearts.
Reference(s):
cgtn.com
