CMG Unveils Si Shengsheng Mascot for 2025 Spring Festival Gala
As Chinese communities around the globe prepare to welcome the Year of the Snake on January 29, 2025, China Media Group (CMG) has unveiled the official logo and mascot for its annual Spring Festival Gala. The beloved variety show, which has been a staple of Chinese New Year's Eve celebrations for over four decades, will feature \"Si Shengsheng\" as its new mascot, embodying this year's theme: \"Year of the Snake, Keep your Spirits Awake.\"
Si Shengsheng, a charming snake character, draws inspiration from traditional Chinese culture and the symbolism associated with the snake zodiac. Known for wisdom, intuition, and keen observation, the snake is a revered animal in Chinese mythology. The mascot aims to encapsulate these traits, bringing a sense of vitality and positivity to the festivities.
The newly designed logo incorporates elements that highlight the richness of Chinese heritage while appealing to both domestic and international audiences. CMG's creative team emphasized the importance of cultural expression and modern interpretation, ensuring that the Gala resonates with viewers of all ages and backgrounds.
\"We wanted to create a mascot that not only reflects the traditional aspects of the Year of the Snake but also connects with contemporary audiences,\" a CMG spokesperson stated. \"Si Shengsheng represents renewal and the hopeful spirit we wish to share with everyone celebrating the Lunar New Year.\"
The Spring Festival Gala is renowned for showcasing a wide array of performances, including music, dance, comedy skits, and acrobatics. With the introduction of Si Shengsheng, this year's event promises to bring fresh energy and excitement to the cherished annual broadcast.
As anticipation builds for the Lunar New Year celebrations, Si Shengsheng is expected to become a prominent figure in festivities, embodying the cultural significance and collective aspirations for the year ahead.
Reference(s):
cgtn.com
