Chinese communities around the globe are eagerly preparing to welcome the Year of the Snake on January 29, 2025. In the spirit of celebration, China Media Group (CMG) has unveiled the official logo and mascot for its renowned Spring Festival Gala, an annual variety show that has captivated audiences on Lunar New Year's Eve for over four decades.
The newly introduced mascot, named Si Shengsheng, embodies this year's theme: \"Year of the Snake, Keep Your Spirits Awake.\" Designed to symbolize wisdom, agility, and renewal—qualities traditionally associated with the snake in Chinese culture—Si Shengsheng aims to inspire people to embrace the new year with vigor and mindfulness.
At the unveiling ceremony, CMG representatives highlighted the creative blend of traditional and contemporary elements in Si Shengsheng's design. The mascot features vibrant colors and intricate patterns that pay homage to ancient Chinese art, while its dynamic pose reflects modern artistic sensibilities.
\"We wanted Si Shengsheng to resonate with audiences of all ages,\" a CMG spokesperson explained. \"The snake is a significant symbol in our heritage, and through this mascot, we hope to convey messages of perseverance and awakening spirits as we step into the new year.\"
The Spring Festival Gala has long been a cornerstone of Lunar New Year celebrations, offering a diverse array of performances that include music, dance, comedy, and dramatic skits. With the introduction of Si Shengsheng, this year's gala promises to be especially memorable, bridging cultural traditions with contemporary entertainment.
Audiences can look forward to special segments featuring Si Shengsheng throughout the gala, as well as interactive activities and merchandise that allow fans to engage with the mascot beyond the screen. The gala will be broadcast internationally, ensuring that Chinese diaspora communities and global viewers can join in the festivities.
As the Year of the Snake approaches, Si Shengsheng stands as a symbol of unity and renewal, encouraging everyone to keep their spirits awake and embrace the opportunities that the new year brings.
Reference(s):
cgtn.com
