Around the world, Chinese communities are preparing to usher in the Year of the Snake on January 29, 2025. In anticipation of this significant cultural celebration, China Media Group (CMG) has unveiled its latest logo featuring an official mascot named Si Shengsheng for the 2025 Spring Festival Gala, an annual variety show that has been a staple of Lunar New Year’s Eve for over four decades.
The new mascot, Si Shengsheng, embodies the spirit of the snake in Chinese culture. This year’s gala carries the theme “Year of the Snake, Keep Your Spirits Awake,” reflecting the qualities associated with the snake—wisdom, agility, and renewal.
The unveiling of Si Shengsheng and the accompanying logo not only heralds the upcoming festivities but also highlights the rich traditions and cultural heritage of China. The Spring Festival Gala, broadcast by CMG, is one of the most-watched events globally, bringing together families and communities in celebration.
With the Year of the Snake symbolizing transformation and rebirth, the 2025 Spring Festival Gala promises to deliver performances that capture the essence of Chinese culture while inspiring audiences worldwide. As preparations continue, anticipation builds for an unforgettable night that bridges tradition and modernity.
Reference(s):
cgtn.com
