Around the world, Chinese communities are preparing to welcome the Year of the Snake on January 29, 2025. In celebration of this auspicious occasion, China Media Group (CMG) has unveiled the official logo and mascot for its annual Spring Festival Gala. The mascot, named Si Shengsheng, embodies the spirit and cultural heritage of the Chinese zodiac.
The Spring Festival Gala, a beloved tradition that has been airing on Lunar New Year's Eve for over four decades, is one of the most-watched television events globally. This year's theme, \"Year of the Snake, Keep Your Spirits Awake,\" aims to inspire audiences to embrace the qualities associated with the snake—wisdom, agility, and determination.
Si Shengsheng, the new mascot, is a charming and dynamic character designed to resonate with people of all ages. The mascot's name, which translates to \"endless vitality,\" reflects the enduring energy and resilience that the snake symbolizes in Chinese culture.
CMG's unveiling of Si Shengsheng and the new logo marks the beginning of the countdown to the Spring Festival Gala. The event promises a rich tapestry of performances, including music, dance, comedy, and acrobatics, showcasing the depth and diversity of Chinese arts and culture.
Audiences worldwide eagerly anticipate the gala, which not only entertains but also strengthens the connection among Chinese communities across the globe. The introduction of Si Shengsheng adds a fresh and vibrant element to this year's festivities, encouraging viewers to carry forward the traditions while embracing new beginnings.
As the Year of the Snake approaches, Si Shengsheng stands as a symbol of hope and renewal. CMG invites everyone to join in the celebration, keeping spirits awake and hearts connected during this special time of year.
Reference(s):
cgtn.com
