As Chinese communities around the globe prepare to welcome the Year of the Snake on January 29, 2025, China Media Group (CMG) has unveiled its official mascot and logo for the upcoming Spring Festival Gala. The mascot, named Si Shengsheng, embodies the spirit of the snake and reflects this year's theme: \"Year of the Snake, Keep your Spirits Awake.\"
The Spring Festival Gala, an annual television extravaganza broadcast on Lunar New Year's Eve, has been a cherished tradition for over four decades. It brings together families and friends to celebrate the Lunar New Year with performances that showcase the richness of Chinese culture.
Si Shengsheng, the newly introduced mascot, is designed to resonate with audiences both in China and abroad. The character represents wisdom, agility, and renewal—all qualities associated with the snake in Chinese mythology. CMG's creative team drew inspiration from traditional Chinese art and modern design elements to create a figure that is both culturally significant and appealing to a modern audience.
\"We wanted Si Shengsheng to symbolize the harmony between tradition and innovation,\" said a spokesperson from CMG. \"The mascot is not just a playful figure; it's a celebration of our heritage and a nod to the future.\"
The theme \"Year of the Snake, Keep your Spirits Awake\" aims to encourage viewers to embrace the upcoming year with optimism and alertness. In a time of global changes and challenges, CMG hopes the gala and its new mascot will inspire people to stay resilient and proactive.
The Spring Festival Gala is known for its diverse program, featuring music, dance, comedy, and acrobatic performances. With the introduction of Si Shengsheng, CMG plans to incorporate new interactive segments that engage audiences worldwide, bridging cultural gaps and fostering a shared festive spirit.
As preparations continue, anticipation builds for what promises to be an unforgettable celebration. Si Shengsheng is set to make appearances in promotional events leading up to the gala, bringing joy and excitement to communities gearing up for the Lunar New Year.
Reference(s):
cgtn.com
