As Chinese communities around the globe prepare to welcome the Year of the Snake on January 29, 2025, the China Media Group (CMG) has unveiled its official logo and mascot for the upcoming Spring Festival Gala. The mascot, named Si Shengsheng, embodies the theme of this year's gala: 'Year of the Snake, Keep Your Spirits Awake.'
The Spring Festival Gala, a cherished annual variety show broadcast on Lunar New Year's Eve for over four decades, is a cultural cornerstone for millions of viewers both within the Chinese mainland and abroad. This year, Si Shengsheng brings a fresh and spirited energy to the celebration, symbolizing wisdom, agility, and renewal—qualities often associated with the snake in Chinese culture.
Designed to resonate with audiences of all ages, Si Shengsheng is depicted with vibrant colors and intricate patterns that pay homage to traditional Chinese artistry. The mascot's lively appearance aims to inspire viewers to embrace the new year with alertness and enthusiasm.
The unveiling of Si Shengsheng and the new logo has generated excitement among Chinese diaspora communities, business professionals, and cultural enthusiasts worldwide. The gala not only showcases a rich array of performances but also serves as a bridge connecting people to their heritage and each other during the most significant festival in the Chinese lunar calendar.
The 2025 Spring Festival Gala promises to deliver a captivating blend of music, dance, comedy, and acrobatics, reflecting the evolving cultural landscape of Asia while preserving time-honored traditions. As anticipation builds, viewers are encouraged to join the celebration and keep their spirits awake for a prosperous Year of the Snake.
Reference(s):
cgtn.com
