Chinese communities around the world are preparing to usher in the Year of the Snake on January 29, 2025. As part of the celebrations, China Media Group (CMG) has unveiled the official logo and mascot for its annual Spring Festival Gala, a variety show that has been a staple of Lunar New Year’s Eve for over four decades.
The new mascot, named Si Shengsheng, embodies the spirit of the snake in Chinese culture—a symbol of wisdom, intuition, and transformation. The theme for this year’s gala, ‘Year of the Snake, Keep Your Spirits Awake,’ aims to inspire audiences to embrace renewal and stay vigilant in the face of change.
Si Shengsheng is designed with traditional Chinese artistic elements blended with modern aesthetics. The mascot’s sleek form and vibrant colors represent the harmony between heritage and contemporary influences. CMG officials highlighted that Si Shengsheng is expected to resonate with viewers of all ages, connecting people through shared cultural values.
The Spring Festival Gala has long been more than just entertainment; it’s a cultural phenomenon that brings families together across generations and geographies. With performances ranging from music and dance to comedy and acrobatics, the gala showcases the richness of Chinese traditions while also reflecting contemporary societal themes.
As the Year of the Snake approaches, anticipation builds for the gala’s broadcast, which will reach audiences not only in the Chinese mainland but also globally. The unveiling of Si Shengsheng adds to the excitement, promising a memorable celebration that honors the past while looking forward to the future.
The ‘Year of the Snake, Keep Your Spirits Awake’ Spring Festival Gala is set to air on Lunar New Year’s Eve, continuing a cherished tradition that unites millions in celebration and hope for the year ahead.
Reference(s):
cgtn.com
