Chinese communities worldwide are preparing to welcome the Year of the Snake on January 29, 2025. In celebration of the upcoming Lunar New Year, China Media Group (CMG) has unveiled the official logo and mascot for its renowned Spring Festival Gala. The mascot, named Si Shengsheng, embodies the spirit of this year's theme: 'Year of the Snake, Keep Your Spirits Awake.'
The Spring Festival Gala, a variety show that has captivated audiences for over four decades on Lunar New Year's Eve, is a significant cultural event that brings together families and friends. The introduction of Si Shengsheng adds a fresh and dynamic element to the celebration, drawing inspiration from rich Chinese traditions.
Si Shengsheng, with its vibrant design and cultural symbolism, represents the wisdom and resilience associated with the snake in the Chinese zodiac. The mascot aims to resonate with audiences both within China and across the global diaspora, emphasizing themes of renewal and vigilance in the coming year.
The unveiling of the logo and mascot has generated excitement among communities eager to partake in the festivities. As preparations continue, the Year of the Snake promises to bring renewed energy and a sense of unity among those celebrating.
Reference(s):
cgtn.com
