Chinese communities worldwide are preparing to welcome the Year of the Snake on January 29, 2025. As part of the festive celebrations, China Media Group (CMG) has unveiled the official logo and mascot for its annual Spring Festival Gala. The mascot, named Si Shengsheng, embodies the spirit of this year's theme: \"Year of the Snake, Keep Your Spirits Awake.\"
The Spring Festival Gala, a cultural cornerstone that has been broadcast on Lunar New Year's Eve for over four decades, is one of the most-watched television events globally. This year's mascot, Si Shengsheng, draws inspiration from traditional Chinese folklore and the symbolic significance of the snake in Chinese culture, representing wisdom, grace, and renewal.
The unveiling of Si Shengsheng has ignited excitement among audiences both in the Chinese mainland and abroad. With vibrant designs and a message of resilience and optimism, the mascot aims to resonate with viewers navigating the challenges of the modern world while staying connected to cultural heritage.
\"We wanted a mascot that not only reflects the essence of the Year of the Snake but also brings a sense of unity and hope,\" said a representative from CMG during the launch event. \"Si Shengsheng is a reminder for everyone to stay alert and spirited as we enter a new lunar year.\"
The logo and mascot will feature prominently in the Gala's programming, which is expected to showcase a variety of performances ranging from traditional music and dance to contemporary acts. The event serves as a bridge between generations, preserving time-honored traditions while embracing modern artistic expressions.
As the countdown to the Lunar New Year begins, communities around the globe are gearing up for celebrations filled with family reunions, festive feasts, and cultural festivities. The introduction of Si Shengsheng adds an extra layer of excitement, symbolizing a fresh start and the collective hope for a prosperous year ahead.
Reference(s):
cgtn.com
