Around the world, Chinese communities are preparing to welcome the Year of the Snake on January 29, 2025. In anticipation of this auspicious occasion, China Media Group (CMG) has unveiled the official logo and mascot for its latest Spring Festival Gala, an annual variety show that has been a centerpiece of Lunar New Year's Eve celebrations for over four decades.
This year's theme, \"Year of the Snake, Keep Your Spirits Awake\", is brought to life by the new mascot, Si Shengsheng. The character embodies the vitality and wisdom associated with the snake in Chinese culture, symbolizing renewal and vigilance as communities embrace the new year.
The Spring Festival Gala, known for its spectacular performances and cultural significance, continues to be a unifying event for Chinese people worldwide. By introducing Si Shengsheng, CMG aims to infuse fresh energy into the festivities, connecting tradition with modernity and resonating with audiences of all ages.
\"We hope that Si Shengsheng will become a beloved figure that brings joy and inspiration to viewers,\" said a CMG representative. \"The mascot reflects our commitment to celebrating Chinese heritage while looking forward to the future with optimism.\"
As the Lunar New Year approaches, excitement builds not only in China but across the globe, where diaspora communities prepare to partake in the rich traditions and festivities. The unveiling of Si Shengsheng adds to the anticipation, promising a memorable gala that honors cultural roots and fosters a sense of unity.
Reference(s):
cgtn.com
