As Chinese communities around the world prepare to welcome the Year of the Snake on January 29, 2025, China Media Group (CMG) has unveiled its official mascot and logo for the upcoming Spring Festival Gala. The mascot, named Si Shengsheng, embodies the spirit of this year's theme: \"Year of the Snake, Keep your Spirits Awake.\"
The Spring Festival Gala, which has been a staple of Lunar New Year's Eve celebrations for over four decades, is renowned for showcasing China's rich cultural heritage through music, dance, and performances. Si Shengsheng, the charming snake mascot, is set to bring new life to the festivities, symbolizing wisdom, agility, and renewal.
\"Si Shengsheng is more than just a mascot; it's a representation of the resilience and vitality that the snake symbolizes in Chinese culture,\" a CMG spokesperson shared during the unveiling ceremony. \"We hope it will connect with audiences both in China and abroad, spreading joy and cultural appreciation.\"
The snake, the sixth animal in the Chinese zodiac, is associated with qualities like intuition, sophistication, and the pursuit of knowledge. The theme \"Keep your Spirits Awake\" encourages people to stay alert, embrace challenges, and seek growth in the coming year.
With celebrations set to take place across Asia and among Chinese communities worldwide, the introduction of Si Shengsheng adds excitement to the global festivities. The 2025 Spring Festival Gala promises to be a vibrant display of tradition and modernity, uniting people through shared cultural experiences.
Reference(s):
cgtn.com
