Around the world, Chinese communities are preparing to usher in the Year of the Snake on January 29, 2025. In anticipation of the upcoming festivities, China Media Group (CMG) has unveiled the official logo and mascot for its annual Spring Festival Gala, a variety show that has been a staple of Chinese New Year's Eve celebrations for over four decades.
This year's theme, \"Year of the Snake, Keep Your Spirits Awake,\" is embodied in the mascot named Si Shengsheng. The mascot, inspired by traditional Chinese culture and mythology, represents wisdom, agility, and renewal—qualities associated with the snake in the Chinese zodiac.
The newly revealed logo features modern design elements blended with classic Chinese artistic motifs. It captures the essence of the Spring Festival, emphasizing family reunion, cultural heritage, and the optimism of the new year.
The Spring Festival Gala, broadcast by CMG, is one of the most-watched television events in the world, drawing audiences not only from China but also from the global Chinese diaspora and international viewers interested in Chinese culture. The gala showcases a diverse array of performances, including music, dance, comedy skits, and acrobatics, highlighting both traditional and contemporary Chinese arts.
With the introduction of Si Shengsheng, CMG aims to infuse fresh excitement into the gala while honoring the rich traditions that underpin the festival. The mascot and logo are expected to feature prominently in promotional materials and merchandise, contributing to the festive atmosphere leading up to the Lunar New Year celebrations.
The Year of the Snake is considered a time of transformation and reflection. As communities worldwide prepare for the celebrations, the unveiling of the gala's logo and mascot marks the beginning of the festive season, bringing people together to share in the joy and cultural richness of the occasion.
Reference(s):
cgtn.com
