Around the world, Chinese communities are ushering in the Year of the Snake on January 29, 2025. In celebration of this significant event, China Media Group (CMG) has unveiled the logo and official mascot for their latest Spring Festival Gala.
The Spring Festival Gala, an annual variety show that has been airing on Lunar New Year's Eve for over four decades, is a cherished tradition for many. This year's theme, \"Year of the Snake, Keep your Spirits Awake,\" is embodied by the mascot named Si Shengsheng.
Si Shengsheng, inspired by Chinese culture, represents the vitality and wisdom associated with the snake in the Chinese zodiac. The new logo and mascot are expected to bring a fresh and exciting element to the Gala, resonating with audiences both in China and across the globe.
As preparations for the Lunar New Year festivities continue, the unveiling of Si Shengsheng adds to the anticipation for the 2025 Spring Festival Gala. The event promises to be a spectacular showcase of Chinese culture and tradition, uniting people worldwide in celebration.
Reference(s):
cgtn.com
