Around the world, Chinese communities are preparing to usher in the Year of the Snake on January 29, 2025. In celebration of this significant occasion, China Media Group (CMG) has unveiled the official logo and mascot for this year's Spring Festival Gala—a beloved variety show that has been a centerpiece of Chinese New Year's Eve celebrations for over four decades.
The theme for this year's gala, \"Year of the Snake, Keep Your Spirits Awake,\" is artfully captured by the newly introduced mascot, Si Shengsheng. Drawing inspiration from traditional Chinese mythology, Si Shengsheng embodies wisdom, agility, and renewal—qualities traditionally associated with the snake in Chinese culture.
The logo features a dynamic design that blends contemporary aesthetics with classical elements. Vibrant colors and intricate patterns pay homage to centuries-old artistic traditions while appealing to modern sensibilities. \"Our goal was to create a symbol that resonates with people of all ages, both within China and across the globe,\" a CMG spokesperson shared.
The Spring Festival Gala holds a cherished place in the hearts of many, bringing together families and friends to enjoy an array of performances, including music, dance, comedy, and acrobatics. With millions of viewers tuning in worldwide, the gala serves as a cultural bridge, sharing the rich heritage of the Chinese New Year with a diverse audience.
\"Si Shengsheng is more than just a mascot—it's a cultural ambassador,\" the spokesperson continued. \"We hope it inspires everyone to embrace the spirit of the Year of the Snake, encouraging wisdom and vitality in the year ahead.\"
As the Lunar New Year approaches, the unveiling of Si Shengsheng and the new logo has ignited excitement and anticipation. Communities are eagerly looking forward to the festivities, ready to welcome a year filled with prosperity, growth, and renewed connections.
Reference(s):
cgtn.com
