Around the world, Chinese communities are preparing to usher in the Year of the Snake on January 29, 2025. In anticipation of the celebrations, China Media Group (CMG) has unveiled the logo and official mascot for this year's Spring Festival Gala—an annual variety show that has been airing on Chinese New Year's Eve for over four decades.
The mascot, named Si Shengsheng, embodies the spirit of the snake, symbolizing wisdom, grace, and renewal in Chinese culture. Designed with vibrant colors and dynamic lines, Si Shengsheng reflects the gala's theme: \"Year of the Snake, Keep Your Spirits Awake.\"
CMG's creative team drew inspiration from traditional Chinese art and folklore to craft a mascot that resonates with audiences of all ages. \"We wanted Si Shengsheng to represent the hope and vitality that the new year brings,\" a CMG spokesperson shared. \"The snake holds a special place in our culture, and we believe this mascot captures its essence perfectly.\"
The unveiling of Si Shengsheng has generated excitement among global viewers eager to partake in the festivities. The Spring Festival Gala is renowned for its spectacular performances, featuring a blend of music, dance, comedy, and acrobatics that celebrate China's rich heritage.
\"The gala is a cherished tradition for many families,\" said Li Wei, a resident of Beijing. \"Si Shengsheng adds a fresh and joyous element to this year's event. We can't wait to welcome the new year together.\"
As the countdown to the Year of the Snake begins, CMG invites people worldwide to join in the celebrations. The Spring Festival Gala promises an unforgettable night that honors tradition while embracing the future.
Reference(s):
cgtn.com
