As Chinese communities around the world prepare to usher in the Year of the Snake on January 29, 2025, excitement is building for the annual Spring Festival Gala. This year, China Media Group has unveiled a vibrant new logo featuring the official mascot, Si Shengsheng, embodying the theme “Year of the Snake, Keep your Spirits Awake.”
The Spring Festival Gala, an annual variety show that has been airing on Lunar New Year’s Eve for over four decades, is a beloved tradition that brings families together to celebrate Chinese culture. The introduction of Si Shengsheng adds a fresh and dynamic element to the festivities, symbolizing wisdom, vitality, and renewal associated with the snake in Chinese culture.
Si Shengsheng is set to become a new icon for the Lunar New Year celebrations, aiming to resonate with audiences of all ages. The mascot’s design and the gala’s theme encourage people to embrace the coming year with alertness and enthusiasm, reflecting the snake’s characteristics.
Around the globe, preparations are underway for celebrations that include family reunions, lantern festivals, and fireworks displays. The unveiling of Si Shengsheng and the new theme heighten the anticipation for a year filled with hope and renewed spirit.
As January 29 approaches, the Year of the Snake promises a vibrant celebration of heritage and a collective reflection on the values that unite communities worldwide.
Reference(s):
cgtn.com
