Around the world, Chinese communities are preparing to welcome the Year of the Snake on January 29, 2025. To mark this auspicious occasion, China Media Group (CMG) has unveiled the official logo and mascot for its renowned Spring Festival Gala. The mascot, named Si Shengsheng, embodies the cultural richness and traditions associated with the lunar new year.
Si Shengsheng, depicted as a lively and spirited snake, symbolizes wisdom, beauty, and kindness—qualities traditionally attributed to the snake in Chinese culture. The mascot is set to feature prominently throughout the gala, bringing joy and festivity to audiences both within the Chinese mainland and globally.
The Spring Festival Gala, which has been an annual highlight for over four decades, is one of the most watched television events worldwide. This year's theme, 'Year of the Snake, Keep Your Spirits Awake,' aims to inspire perseverance and positivity amidst global challenges.
According to CMG representatives, the design of the logo and mascot draws inspiration from traditional Chinese art forms, incorporating modern aesthetics to appeal to a broad audience. The unveiling ceremony was met with enthusiasm, signaling the start of festivities leading up to the Lunar New Year.
The Year of the Snake is the sixth sign in the Chinese zodiac, associated with reflection, intuition, and the pursuit of wisdom. Celebrations typically involve family reunions, cultural performances, and various customs meant to usher in good fortune for the year ahead.
As Chinese communities worldwide anticipate the turn of the lunar calendar, Si Shengsheng is poised to become a beloved symbol of the season, uniting people in shared traditions and joyous celebration.
Reference(s):
cgtn.com
