As Chinese communities around the world prepare to usher in the Year of the Snake on January 29, 2025, China Media Group (CMG) has unveiled the official logo and mascot for its annual Spring Festival Gala. The mascot, named Si Shengsheng, embodies the spirit of the snake and reflects the gala's theme, \"Year of the Snake, Keep your Spirits Awake.\"
The Spring Festival Gala, a beloved variety show broadcast on Lunar New Year's Eve for over four decades, is a cultural cornerstone that brings families together to celebrate Chinese traditions. This year's theme highlights the qualities associated with the snake in Chinese culture—wisdom, resourcefulness, and renewal.
Si Shengsheng, the newly introduced mascot, is designed to capture the essence of these attributes. With a sleek and vibrant appearance, the mascot symbolizes agility and keen insight, aiming to inspire viewers to embrace change and stay alert to new opportunities in the coming year.
CMG's creative team drew inspiration from traditional Chinese art and mythology in crafting Si Shengsheng's design. The mascot is poised to feature prominently in the gala's performances and promotional materials, offering audiences both at home and abroad a fresh and engaging representation of the year's zodiac animal.
The unveiling of Si Shengsheng has generated excitement among fans of the Spring Festival Gala and the wider Chinese diaspora. Many are looking forward to how the mascot will be incorporated into the show's rich tapestry of music, dance, comedy, and dramatic performances.
As anticipation builds for the Lunar New Year celebrations, the introduction of Si Shengsheng serves as a reminder of the enduring significance of cultural heritage and the unifying power of shared traditions.
Reference(s):
cgtn.com
