As the cold winds sweep across the Chinese mainland, the country’s ice and snow industry is experiencing an unprecedented surge. Winter sports enthusiasts, tourists, and businesses alike are gearing up for a season that promises both excitement and economic growth.
According to the China’s Ice and Snow Tourism Development Report (2025) published on January 5 by the China Tourism Academy, the 2024-2025 winter season is projected to attract 520 million visitors engaging in ice and snow leisure tourism. Tourism revenue is anticipated to surpass 630 billion yuan (about $86 billion), marking a significant boost to the nation’s economy.
Embracing the winter wonderland, China has set ambitious targets to further develop its ice and snow economy. Guidelines issued by the General Office of the State Council in November 2024 outline a roadmap to expand the economic scale of this sector to 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030. This initiative positions the ice and snow industry as a new growth engine for the country’s economy.
The burgeoning industry offers vast opportunities for investors, entrepreneurs, and local communities. From state-of-the-art ski resorts nestled in the mountains to vibrant ice festivals illuminating northern cities, the appeal of winter tourism is capturing the imagination of both domestic and international travelers.
Academics and market analysts are closely observing this trend, noting the potential for sustainable development and innovation within the sector. The focus on winter sports and leisure activities not only stimulates economic growth but also promotes a healthy lifestyle and cultural exchange.
The rise of the ice and snow industry reflects China’s commitment to diversifying its economy and enhancing global engagement. As winter unfolds, the country stands poised to welcome millions to its snowy landscapes, offering experiences that blend tradition, adventure, and modernity.
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Winter's arrival fuels the growth of China's snow and ice industry
cgtn.com
