On Monday, China Media Group (CMG) unveiled the mascot for its highly anticipated 2025 Spring Festival Gala. Drawing deep from the well of traditional Chinese culture, the new mascot embodies the character “si” or “巳” from the oracle bone script—an ancient form of Chinese writing. This character represents the snake in the Chinese zodiac, and the mascot’s design beautifully merges historical significance with modern aesthetics.
The mascot captivates with its cute appearance, exuding an ancient charm that resonates with audiences both young and old. Its introduction not only adds excitement to the upcoming festivities but also highlights the rich cultural heritage that the Spring Festival Gala celebrates each year.
The Spring Festival Gala, broadcast annually by CMG, is one of the most watched television events in the world, bringing together families across China and the global Chinese community to celebrate the Lunar New Year. The unveiling of the mascot marks the beginning of the buildup to the 2025 celebrations, promising a blend of tradition and innovation that honors China’s past while looking forward to its future.
Reference(s):
cgtn.com
