Shibadong Village’s Unique Miao Culture Earns UNWTO 2024 Best Tourism Village Honor

Shibadong Village in central China's Hunan Province has been honored as one of the “Best Tourism Villages” by the United Nations World Tourism Organization (UNWTO) in its 2024 selection.

Nestled in the heart of Xiangxi Tujia and Miao Autonomous Prefecture, the pristine 400-year-old village is predominantly inhabited by the Miao ethnicity. Its rich cultural heritage and unspoiled natural beauty have become a beacon for tourists seeking an authentic cultural experience.

As an integral part of the Wuling Mountain Area Tujia and Miao Cultural and Ecological Protection Zone, Shibadong Village showcases the unique traditions, crafts, and customs of the Miao people. Visitors are drawn to the village’s traditional architecture, vibrant festivals, and the warm hospitality of its residents.

The recognition by the UNWTO highlights the village’s successful efforts in preserving its cultural identity while promoting sustainable tourism. Local initiatives have focused on enhancing the tourist experience without compromising the environment or the community’s way of life.

Tourism has become a vital driver of economic development for Shibadong Village, providing new opportunities for the residents and fostering a deeper appreciation for their cultural heritage. The village serves as a model for how cultural preservation and tourism can work hand in hand to benefit local communities.

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