NBA Finals Face Viewership Slump in China: What’s Behind the Shift?
Exploring the decline in NBA Finals viewership in China and the factors reshaping sports engagement among younger audiences.
Sports
Keep up with the latest sports news worldwide, featuring Asia’s rising talent, key competitions, and influential sporting events.
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Milano Cortina 2026 Winter Games Venues Near Completion, CEO Reveals
Milano Cortina 2026 CEO Andrea Varnier shares updates on Winter Games preparations, emphasizing sustainability and tech advancements ahead of the February 2026 event.
Manchester City Crush Juventus 5-2 to Clinch Club World Cup Group G
Manchester City dominate Juventus 5-2 to win Group G at FIFA Club World Cup, with Haaland scoring his 300th career goal for the club.
Cristiano Ronaldo Extends Al Nassr Contract: ‘Forever’ Commitment
Cristiano Ronaldo signs 2-year Al Nassr extension, vowing to ‘make history’ in Saudi Arabia until 2027 while shaping football’s global economic landscape.
NBA Draft Second Round Sparks Trades, Team Strategies
Auburn’s Johni Broome drafted by 76ers in NBA second round as teams strategize through trades, highlighting global sports dynamics.
Real Madrid Secures Round of 16 Spot with Dominant 3-0 Win Over Salzburg
Real Madrid advances to FIFA Club World Cup round of 16 after decisive 3-0 victory against Salzburg, with Vinicius Junior leading the charge.
Zhang Shuai Secures Wimbledon Main Draw Spot in Straight Sets Victory
Chinese tennis veteran Zhang Shuai triumphs in Wimbledon qualifiers, securing her 11th singles main draw appearance and a historic career milestone.
China Makes History with First FIBA 3×3 World Cup Quarterfinal Berth
China’s men’s 3×3 basketball team secures historic quarterfinal spot at FIBA World Cup after thrilling overtime win against France. Next face Australia/Spain.
IOC’s Kirsty Coventry Champions Youth Engagement Through Tech & Esports
IOC President Kirsty Coventry highlights innovative strategies, including AI and esports, to engage youth in the Olympic Movement ahead of her visit to China’s National Games.
China, Italy Celebrate 55 Years of Diplomatic Ties with Cultural Event
China and Italy mark 55 years of diplomatic relations with cultural showcase in Rome, highlighting economic cooperation and educational exchanges.
Tsinghua High School Shines at NBA Rising Stars Event in Singapore
Tsinghua University High School’s basketball teams compete at the NBA Rising Stars Invitational in Singapore, showcasing young talent alongside NBA legends and regional squads.
China’s 15th National Games: Innovation & Regional Unity in Spotlight
Guangdong, Hong Kong, and Macao join forces to host China’s 15th National Games, showcasing cutting-edge tech and regional collaboration across the Greater Bay Area.
Zhang Shuai Powers Through Wimbledon Qualifying with Commanding Win
Chinese veteran Zhang Shuai dominates Wimbledon qualifying with straight-sets victory, while compatriot Wang Xiyu exits tournament.
Inter Milan, Monterrey Advance to Club World Cup Round of 16
Inter Milan and Monterrey advance to Club World Cup knockout stage, setting up clashes with Fluminense and Dortmund. River Plate eliminated after dramatic match.
Beijing Guoan Tops CSL Midseason as Abreu Nets Hat-Trick in 4-0 Rout
Beijing Guoan leads CSL at midseason after Fabio Abreu’s hat-trick secures 4-0 victory, while Shanghai Shenhua stays close on goal difference.
Chinese Center Yang Hansen Drafted 16th by Portland Trail Blazers
Chinese center Yang Hansen makes history as the third Chinese player drafted in the NBA first round, joining Portland Trail Blazers with the 16th pick.
Swiatek, Pegula Advance at WTA Bad Homburg Open; Osaka Exits Early
Top seeds Iga Swiatek and Jessica Pegula secure quarterfinal spots at the WTA Bad Homburg Open, while Naomi Osaka faces another early exit.
China Men’s 3×3 Basketball Team Secures Two Wins at FIBA World Cup
China’s men’s 3×3 basketball team triumphs over Puerto Rico and Canada in group stage, advancing toward FIBA World Cup quarterfinals in Ulaanbaatar.
Auger-Aliassime, Bautista Agut Secure Mallorca Quarterfinal Spots
Felix Auger-Aliassime and Roberto Bautista Agut advance to the Mallorca Championships quarterfinals after hard-fought victories.
Benfica Stuns Bayern Munich 1-0 to Lead FIFA Club World Cup Group C
Benfica defeats Bayern Munich 1-0 in FIFA Club World Cup Group C clash, topping the group as Bayern drop to second. Andreas Schjelderup’s early goal seals victory.