German Football Association to Switch from Adidas to Nike in 2027
The German Football Association announces it will switch from Adidas to Nike in 2027, ending a 70-year partnership—a move that may influence sports sponsorship dynamics in Asia.
News & Insights Across Asia
Keep up with the latest sports news worldwide, featuring Asia’s rising talent, key competitions, and influential sporting events.
The German Football Association announces it will switch from Adidas to Nike in 2027, ending a 70-year partnership—a move that may influence sports sponsorship dynamics in Asia.
Denver Nuggets dominate the New York Knicks 113-100 at home, showcasing offensive strength with standout performances from Michael Porter Jr. and Nikola Jokic. The game exemplifies the NBA’s global appeal.
FIFA’s decision to expand and annualize the U-17 World Cups from 2025 is set to transform youth football globally, offering Asian nations more opportunities to compete and develop young talent.
Leicester City faces potential points deduction after the Premier League charges the club with alleged breaches of profitability and sustainability rules over the past three seasons.
China squandered a two-goal lead to draw 2-2 with Singapore in a World Cup qualifier, prompting concerns over their campaign.
The Los Angeles Dodgers have fired Shohei Ohtani’s interpreter, Ippei Mizuhara, amid allegations of a multi-million dollar theft involving illegal gambling operations.
Beijing’s National Speed Skating Oval, the ‘Ice Ribbon’, hosts the China National Speed Skating Championships, keeping the Winter Olympic spirit alive with over 80 elite athletes participating.
France’s men’s football team, coached by Thierry Henry, draws a favorable group for the 2024 Paris Olympics, igniting hopes of winning gold on home soil.
China unveils its rifle and pistol team for Paris 2024, featuring veteran Li Yuehong and rising star Liang Xiaoya, blending experience with youth.
China’s Wang Chuqin climbs to world No.1 in men’s table tennis rankings after his victory at the WTT Singapore Smash, marking a new era in the sport and highlighting China’s continued dominance.
The Chinese Football Association has initiated a global search for a new head coach for its senior women’s team, inviting qualified coaches worldwide to apply.
Simona Halep returned to competition at the Miami Open after her doping ban was reduced, but fell to Paula Badosa 1-6, 6-4, 6-3. The two-time Grand Slam champion aims to regain her form for the clay court season.
China’s women’s basketball team will face Spain, Serbia, and Puerto Rico in Group A at the Paris 2024 Olympics, with matches starting on July 29.
San Francisco 49ers penalized by the NFL for misreporting player compensation, leading to draft pick adjustments in 2024 and 2025. The team’s administrative oversight may impact their future strategies.
NL Cy Young Award winner Blake Snell signs a two-year, $62 million contract with the San Francisco Giants, strengthening their pitching lineup for upcoming MLB seasons.
Josh Hart’s triple-double and full 48-minute effort propelled the New York Knicks to a 119-112 win over the Golden State Warriors at the Chase Center.
Organizers in Hong Kong are offering 50% ticket refunds after Lionel Messi missed a highly anticipated football match, leaving fans disappointed and prompting a significant response.
Nottingham Forest has been docked four points for breaching Premier League financial regulations, plunging the historic club into the relegation zone and raising global discussions on financial sustainability in football.
Sports Illustrated secures a new 10-year publishing deal with Minute Media, ensuring the continuation of its print edition after months of uncertainty.
China’s speed skating team dominated the 2024 World Championships, winning four gold medals and topping the medal table, outperforming nations like the Netherlands, the ROK, and Canada.