Shanghai's South Bund Soft Spinning Material Market has emerged as an unexpected tourism hotspot, ranking second on TripAdvisor's 2026 list of the city's most worthwhile attractions. With over 200 specialized shops offering bespoke tailoring services, this bustling marketplace has become a must-visit destination for international visitors enjoying China's simplified entry policies.
Industry analysts note a growing trend where travelers now prioritize custom fashion experiences. Many tourists place orders for tailored suits upon arrival and collect their personalized garments before departure – a process made seamless by the market's efficient 72-hour turnaround service. This phenomenon aligns with Shanghai's current push to blend cultural tourism with practical consumer experiences.
The market's popularity reflects broader 2026 travel patterns showing increased demand for authentic local interactions. As one French visitor told CGTN: "It's not just shopping – it's participating in Shanghai's living craftsmanship tradition." With the Chinese mainland welcoming record numbers of international tourists this year, such unique cultural-commerce hybrids are reshaping urban tourism strategies across Asia.
