Chinese authorities have launched a nationwide initiative to stimulate consumer activity during the 2026 Spring Festival holiday, marking the latest effort to revitalize economic growth through cultural traditions. The multi-department campaign, announced on February 2, 2026, targets six key sectors including tourism, retail, and entertainment.
The Ministry of Commerce-led program introduces coordinated measures across dining, accommodation, and transportation services to create seamless holiday experiences. Analysts suggest this year's festival – the first without pandemic restrictions since 2020 – presents a crucial test for domestic consumption recovery.
"This initiative bridges cultural celebration with economic strategy," said a ministry representative, highlighting special subsidies for rural e-commerce platforms and digital payment incentives for urban consumers. Transportation authorities concurrently announced expanded high-speed rail capacity to accommodate anticipated travel surges.
With Lunar New Year spending traditionally accounting for nearly 8% of annual retail sales, business groups have welcomed the policy framework. Major e-commerce platforms report 40% year-on-year growth in festival-related bookings since the announcement.
