Beijing is redefining urban commerce through its strategic 'first-store' economy initiative, positioning itself as a testing ground for global retail innovation. This year, the capital has welcomed 47 international flagship stores and experiential spaces in prime locations like Sanlitun and Wangfujing, blending cutting-edge design with cultural storytelling.
CGTN's recent visit to Sanlitun revealed two groundbreaking concepts: a six-story lifestyle complex merging tea ceremonies with digital art installations, and a sustainable fashion hub featuring AI-powered customization. 'These spaces aren't just stores—they're cultural bridges,' noted reporter Xu Yi during the tour.
Business analysts highlight the policy's economic impact, with retail sales growing 8.3% year-on-year in Q4 2025. The municipal government reports that first-store projects have attracted $920 million in overseas investment since January 2025, particularly in green tech and experiential retail.
For travelers, the initiative translates to new cultural landmarks, while diaspora communities appreciate curated sections showcasing regional craftsmanship. As Beijing prepares for its 2026 International Consumption Forum, industry watchers anticipate more hybrid concepts transforming urban spaces into multifunctional destinations.
