Dubai’s gold market is undergoing a transformation as record-high prices in 2025 drive innovation in both digital investment and traditional retail sectors. With 24K gold prices soaring from 318 dirhams ($86.6) to 540 dirhams per gram last year, businesses and consumers are adapting to new economic realities.
O Gold, the UAE’s first fractional gold investment app, has emerged as a key player, attracting 800,000 users – nearly 8% of the country’s population – since its 2025 launch. Chief Operating Officer Aly Abdo noted: "Rising prices mean more people should hold gold as a hedge against inflation. Our upcoming gold-based payment system will further enhance liquidity for investors."
The retail sector is equally dynamic. Al Haseena Jewellery’s marketing manager Muhammed Abdul Qadir revealed their adaptive strategy: "We reduced jewelry weights while maintaining craftsmanship, allowing customers to purchase meaningful pieces within budget." Retailers report maintaining 2024 revenue levels through flexible payment plans and lighter designs, despite lower gold volumes sold.
As the new year begins, analysts watch whether gold’s status as a safe-haven asset will continue driving UAE’s unique blend of digital innovation and cultural tradition in precious metal markets.
