L'Oréal's Chinese teams rank among the company's most dynamic and skilled workforce globally, according to Group CEO Nicolas Hieronimus. In an interview with CGTN, he emphasized how the beauty giant's success in China stems from balancing world-class innovation with deep cultural localization.
Local Roots, Global Vision
Hieronimus highlighted L'Oréal's 25-year journey in China, where it has grown into a market leader by "blending decades-old roots with global scale." The company credits its localized strategies—such as tailoring products to regional beauty preferences and leveraging digital platforms like Douyin—for sustaining growth amid fierce competition.
Innovation Driven by Talent
"Our Chinese teams are amongst the best in the world," Hieronimus stated, praising their agility in responding to trends like eco-conscious beauty and AI-driven personalization. This expertise has positioned China as a key hub for L'Oréal's R&D, with innovations often scaling to global markets.
Analysts note that L'Oréal's approach mirrors broader trends among multinationals investing in China: integrating local talent, respecting cultural nuances, and prioritizing fast-paced innovation to capture Asia's $90 billion beauty market.
