Cultural trade has emerged as a dynamic force linking China's economic growth with its global cultural footprint, recording $166.36 billion in total import and export value in 2023. Exports accounted for $148.41 billion, underscoring the sector's role as a "new growth engine" for cross-border collaboration and soft power expansion.
Technology Fuels Cultural Innovation
Digital tools like AI, virtual reality, and big data are reshaping how Chinese culture reaches global audiences. From immersive virtual tours of the Forbidden City to Li Ziqi's viral pastoral lifestyle videos, technology bridges geographical gaps and amplifies cultural resonance. Platforms like TikTok have become springboards for trends such as Hanfu fashion, while data-driven insights help tailor content to diverse international preferences.
People-to-People Bonds Drive Exchange
Over 400 key enterprises and 121 projects recently designated by Chinese authorities aim to deepen global engagement. Professionals in sectors like education and healthcare, alongside BRI participants, foster grassroots connections that build mutual understanding. Initiatives such as international art festivals and academic forums further strengthen these ties, creating fertile ground for cultural trade.
Collaborative Frameworks for Shared Growth
China is prioritizing policies to support cultural exports, including tax incentives and intellectual property protections. A focus on co-creation with global partners ensures products align with international demand while preserving cultural authenticity. Overseas students and young entrepreneurs are increasingly seen as ambassadors, bridging markets and fostering innovation in sectors from traditional crafts to digital content.
