Hainan, China's tropical island province, is solidifying its position as a global hub for retail tourism, driven by policy reforms, booming duty-free shopping, and the spending power of younger travelers, according to a new white paper released at the 5th China International Consumer Products Expo (CICPE).
Youth-Driven Retail Transformation
The 2025 Hainan Travel Retail White Paper highlights a demographic shift: over 50% of visitors in early 2024 were born in the 1990s or 2000s. These travelers, prioritizing luxury goods, cosmetics, and tech, are reshaping the island's retail economy. "Young consumers are redefining Hainan's landscape," the report notes, emphasizing their demand for experiential shopping.
Policy Innovation & Global Ambitions
Hainan has introduced measures to attract international visitors under its free trade port framework, including streamlined regulations and enhanced fair competition. This aligns with broader goals to position the island as a high-quality tourism market competing with global destinations like Dubai and Singapore.
Record-Breaking Tourism Growth
In 2024, Hainan welcomed 97.21 million tourists, an 8% annual increase, generating over $28 billion in revenue. Inbound tourism surged 115.6%, reflecting growing global appeal. The CICPE further showcased Hainan's international reach, with participation from 70+ countries and regions.
Analysts predict Hainan's travel retail sector will evolve into a vital global nexus, balancing domestic consumption with overseas investment opportunities.
