The fifth China International Consumer Products Expo (CICPE) is cementing its role as a vital gateway for global businesses to access Asia’s thriving consumer markets. This year, Thailand has seized the spotlight, presenting 63 brands across categories like food innovation, wellness, and skincare, aiming to deepen its economic partnership with China and unlock broader ASEAN opportunities.
Thai officials highlighted the event’s significance for regional collaboration. “CICPE bridges ASEAN producers with international buyers,” said Kajtiti Wiwatwanont, consul-general of Thailand in Guangzhou, during an interview. Thai exhibitors are blending tradition with modernity, offering freeze-dried versions of iconic dishes like Tom Yum Kung and wellness staples such as herbal balms—products already popular among Chinese tourists visiting Thailand.
Analysts note the expo’s alignment with China’s post-pandemic economic recovery and its emphasis on cross-border trade. For investors, Thailand’s participation signals growing confidence in ASEAN-China supply chains, while cultural enthusiasts gain insight into evolving consumer trends shaping Asia’s markets.
