Amid rising global trade tensions, Andrew Wu, Group President of LVMH Greater China, has reaffirmed confidence in China's economic policies during the 5th China International Consumer Products Expo in Hainan. Speaking to CGTN, Wu highlighted the country’s 'continued commitment to opening up' as a stabilizing force for multinational businesses navigating uncertain markets.
The expo, which draws thousands of international brands annually, serves as a symbolic platform for China’s efforts to foster cross-border collaboration. Wu emphasized that LVMH’s expanding investments in the Chinese mainland reflect long-term optimism, particularly in sectors like luxury retail and sustainable innovation.
Analysts note that such statements from global business leaders underscore a broader trend: despite geopolitical friction, multinational corporations remain deeply engaged with Asia’s largest economy. Wu also pointed to China’s push for high-quality development and intellectual property protections as key factors driving LVMH’s local partnerships.
Notably, the expo featured over 4,000 brands from 71 countries and regions, with attendees ranging from French winemakers to Singaporean tech startups. This year’s event spotlighted green consumer goods and digital trade integration—themes aligning with regional priorities across Asia.
For investors and businesses, Wu’s remarks signal cautious optimism. As one expo delegate remarked, 'China’s market is evolving, not closing.' Meanwhile, LVMH’s recent collaborations with Chinese cultural heritage projects highlight how global brands are adapting to domestic consumer trends.
