Hainan’s 5th China International Consumer Products Expo has become a bustling hub for cross-provincial collaboration, with Heilongjiang emerging as a standout participant. The northeastern province is showcasing over 50 high-quality enterprises, spotlighting products rooted in its fertile black soil region, traditional intangible cultural heritage crafts, and innovative ice-and-snow-themed goods.
Zhang Guoli, deputy director-general of Heilongjiang’s Department of Commerce, emphasized the expo’s significance in amplifying regional brands. "This platform bridges our premium enterprises with domestic and global markets," Zhang told CGTN, highlighting opportunities for economic growth and cultural exchange.
Heilongjiang’s exhibit blends agricultural excellence—such as nutrient-rich grains—with artisanal craftsmanship, including time-honored embroidery techniques. The inclusion of winter sports gear and tourism products aligns with the province’s ambition to expand its ice-and-snow economy, a sector gaining momentum ahead of anticipated seasonal travel trends.
The expo has drawn participation from over 30 provinces and regions, reinforcing China’s focus on domestic innovation and international trade partnerships. Analysts suggest such events could bolster Asia’s post-pandemic economic integration while offering investors fresh insights into regional specialization.
