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DFS Champions Cross-Brand Synergy at China Expo

The China International Consumer Products Expo has emerged as a key platform for global brands and retailers seeking deeper engagement with the Chinese mainland's booming consumer market. DFS China President Nancy Liu emphasized the expo's dual role in bridging international luxury markets with domestic demand, while offering Chinese brands a stage to amplify their global presence.

In an exclusive interview with CGTN's Lincoln Humphries, Liu highlighted how duty-free retailers like DFS leverage the expo to foster collaboration. “This event creates unique opportunities for international labels to understand local preferences while enabling Chinese designers to showcase innovation,” she noted, underlining the expo's potential to reshape cross-border retail strategies.

The expo's curated exhibits and forums facilitate critical connections between supply chains, investors, and distributors. Analysts observe that such platforms are vital as Chinese consumers increasingly drive luxury spending growth across Asia. Meanwhile, Liu pointed to rising interest in culturally resonant products that blend traditional craftsmanship with modern design.

With over 80% of global luxury sales projected to occur in Asia by 2025, industry leaders view the expo’s focus on sustainable partnerships as pivotal. The event's emphasis on bilateral exchange aligns with broader efforts to strengthen economic collaboration across the region.

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